Cabrillo College has a Student E-Newsletter, if you do not have one I would highly suggest writing one.
It is important that you have your marketing department involved in this process.
At the start of your term, write up a short letter welcoming the students to the next year at Cabrillo. Include in it what you intend to do as President, the ASO’s (Student Senate’s) goals for the year, current issues on campus they should be aware of, and overall encourage them to be involved.
This letter should be put on the front page of the Student Senate website, go on the Facebook page(if you have), and also possibly get it on the front page of the your colleges website.
Overall, this letter is a great way to kick off the year and also help the students know who their President is.